Shivangi Sinha
Breastfeeding individuals and their children often face challenges in public settings, ranging from a lack of privacy to discomfort during nursing sessions. Breastfeeding in a hot environment can also pose challenges, including dehydration for both the nursing individual and the baby, as well as discomfort due to increased sweating and potential heat-related issues.
The need for specialized products designed to cater to the unique demands of breastfeeding in public is evident. Recognizing this gap, Lady Alpha entered the entrepreneurial arena by appearing on the 15th season, 15th episode of ABC’s ‘Shark Tank.’ With a commitment to enhance the overall experience for breastfeeding individuals, it encourages a more supportive and accommodating environment for them.
The Lady Alpha: Who are They and What Do They Do?
In 2022, Jacqueline Samuelson and her husband Jeremy joyfully welcomed their daughter, Sunny. Living in Arizona, the Samuelsons encountered the challenges of breastfeeding in a scorching environment. Jacqueline, opting for a nursing cover, found that the combination of body heat and the blistering 110-degree weather made the experience uncomfortable for both herself and Sunny during mealtime.
The Samuelson couple embarked on a quest for better breastfeeding products to address the challenges they faced. Surprisingly, their search yielded little beyond the conventional nursing covers. Recognizing a significant gap in the market, Jacqueline Samuelson took it upon herself to develop a new design that could offer a more effective solution to her problem. Drawing on their respective backgrounds and experiences, Jeremy, a graduate in Health Administration from Grand Canyon University, and Jacqueline, with a sales background, joined forces to tackle the challenge.
Fueled by determination and working tirelessly for six months with an infant by her side, Jacqueline developed a product that addressed the specific needs they had identified. Together, as a dynamic couple, they ventured into the world of entrepreneurship, starting their small-scale business in 2023. Lady Alpha stands out as the sole nursing cover in the market featuring an integrated fan. The U-shaped fan securely attaches to the nursing cover using a Velcro strap. With 16 individual air outlets, this bladeless fan provides a gentle breeze for both the breastfeeding mother and the baby.
Prioritizing safety, the product ensures protection for small baby fingers and the mother’s hair. The nursing cover comes with three adjustable air speeds, offering flexibility and ease of management. Designed with both sturdiness and flexibility, it enables clear visibility of the baby at all times. The cloth is machine washable and breathable, ensuring comfort for both mother and baby. The fan emits a light humming noise, resembling white noise, contributing to a serene breastfeeding environment.
The fan is equipped with a rechargeable battery, offering convenience for on-the-go use. The product includes a USB-C charger cable for efficient charging. With a full charge, the fan can operate for up to 6 hours on low speed, 4 hours on medium speed, and 2 hours on high speed. The charging process typically takes around 2 hours, with a blue light indicator signaling when the device is fully charged. This feature ensures that the nursing cover remains functional and ready for use, providing an extended and reliable cooling experience for breastfeeding mothers and their babies.
The Lady Alpha Update: Where Are They Now?
This burgeoning business made a significant impact when it made its debut on ‘Shark Tank.’ The exposure provided by this popular platform has resulted in a substantial influx of new customers. The increased visibility has not only garnered attention but has also translated into a surge in website traffic. The heightened interest generated by their appearance on ‘Shark Tank’ holds promising potential for converting this increased attention into improved sales.
The nursing cover featuring the innovative fan design is available in a diverse range of colors, including Sage Remington, Champagne Mami, Midnight Magic, their original Cool Blue, and Light Pink. Priced at $59.95, this unique product provides a cooling solution for breastfeeding mothers and their babies. Additionally, for those who may not require the fan functionality, the nursing cover can be purchased separately for $34.95. Interested customers can place pre-orders on the official website, with shipments expected to be dispatched by early May 2024.
With glowing testimonials showcased on their website from satisfied users, it’s evident that this innovative nursing cover with a fan has the potential for a significant breakthrough in the industry. Positioned as an ideal baby shower gift, it provides a comforting haven for new mothers and infants alike. The positive response indicates a promising future for the brand. Lady Alpha has ambitious plans to expand its product line, offering more solutions and services to create a holistic and supportive experience for its customers.
Read More: Funky Mello on Shark Tank: Introducing Allergen-Friendly Marshmallow Cremes
