Shivangi Sinha
The use of music to soothe babies has been a time-honored tradition, spanning cultures and generations. Parents and caregivers often find that lullabies, gentle melodies, or even rhythmic sounds have a calming effect on infants, helping them drift into peaceful slumber. Music is not just a tool for relaxation; it serves as an expression of love and care for those providing comfort to the little ones.
Breaking into this nurturing space, Mama Sing My Song has introduced an innovative approach to enhance the soothing power of music for infants. Their unique idea, presented on the 12th season of ‘Shark Tank’ Season 15, has transformed this heartfelt practice into a profitable and accessible business, offering a range of musical solutions designed to make parenting a melody-filled journey.
Mama Sing My Song: Who Are They and What Do They Do?
Amanda Seibert, reflecting on her journey into the world of creating soothing melodies for children, shared a heartwarming story about her experience as a mother. When she welcomed her daughter Jane into the world, Amanda crafted a personalized song to calm her during fussy moments. To her delight, Jane not only found comfort in the tune but developed a profound fondness for it as she grew older. Amanda recounted how Jane would affectionately request, “Mama, sing my song!”
As word spread about Amanda’s talent for crafting these personalized melodies, she extended her musical creations to nieces, nephews, and other children, who embraced the enchanting tunes. The turning point came when a stranger, unfamiliar to Amanda, reached out, expressing a desire for her to create a song for their child. The concept has evolved into a collaborative effort, with a talented group of singers and songwriters dedicated to creating enchanting melodies for children based on parental requests.
The process is simple yet personalized, offering customers the choice of three distinct song types. The keepsake song represents a fully customized musical creation, complete with instrumental accompaniment and meticulous attention to technical details. For those seeking a more intimate experience, the acapella song captures the essence of personalization through single-voice singing. Additionally, Mama Sing My Song provides the option of recording classic children’s songs, offering a delightful touch of nostalgia for both parents and their little ones.
The process begins with a thoughtful email from the Mama Sing My Song team, containing a set of questions designed to unravel the unique qualities and preferences of the intended recipient – the child. These details become the building blocks for crafting a song that resonates with the child’s individuality. Drawing from a diverse library of tunes, customers can select the perfect musical backdrop to set the vibe for their personalized creation. The song is integrated into a singing stuffed animal, adding a charming and huggable dimension to the personalized musical experience.
Where is Mama Sing My Song Now?
In September 2022, Amanda Seibert extended the heartfelt essence of Mama Sing My Song into the literary realm with her book, ‘Mama, Sing My Song: A Sweet Melody of God’s Love for Me.’ This endearing book serves as a poignant reminder to children that they are cherished and unique, irrespective of the paths they may choose in life. Drawing inspiration from the abundance of love Amanda holds for children and her unwavering faith in their potential, the book echoes the sentiments that Mama Sing My Song encapsulates. It beautifully captures the essence of love and encouragement, emphasizing that each child is special.
After Mama Sing My Song’s appearance on ‘Shark Tank’ Season 15, Amanda’s work has allowed her heartfelt message to resonate with an even wider audience, further enriching the impact and success of her business. Mama Sing My Song offers a variety of custom songs that can be conveniently ordered through their website. Among their offerings, the Shark Tank Bundle stands out, featuring a custom song recorded with musical instruments integrated into a delightful stuffed toy. This comprehensive bundle is priced at $249, providing a unique and personalized musical experience for children.
Alternatively, customers can opt for the Acapella Bundle, a custom-made single-voice singing experience, available at $149. For those who prefer the simplicity of a classic children’s song, the Classic Song Bundle is attractively priced at $49. All three bundles come with additional perks, including a sheet music and lyric artwork generator. Customers looking for individual custom songs can choose the standalone option, starting from $99, offering flexibility to cater to different preferences and budgets. Customers can also upload their songs to the sound module placed inside the stuffed animal. They can replace the song provided by the company and have their music play.
Mama Sing My Song not only spreads joy through its personalized songs but also exhibits a strong commitment to social responsibility. Recognizing the positive impact that reassurance and love can have on children, especially those in foster care, the company allocates 10% of its profits to provide custom songs and stuffed toys to kids within the foster care system. Customers can actively participate in this philanthropic initiative by either signing up to send these free songs or contributing to the donation program. The ethical compass of Mama Sing My Song is oriented toward making a positive difference in the lives of children, reflecting a commendable approach that is likely to yield both social and business rewards in the future.
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