Jagminder Kaur
In season 15 episode 18 of ABC’s ‘Shark Tank,’ Nowhere Bakery took center stage. This innovative company presented its business to a panel of investors AKA Sharks, which included Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner, and Robert Herjavec. Nowhere Bakery showcased its unique product or service to the sharks, hoping to secure investment and propel their business to new heights. The episode provided a platform for the entrepreneurs behind Nowhere Bakery to pitch their ideas and potentially strike a deal with one of the renowned investors.
Nowhere Bakery: Who Are They and What Do They Do?
Nowhere Bakery, founded in 2020 by Saphira and Maurizio Rasti, stands out as a beacon of innovation in the world of desserts. Saphira, a Nutrition Counselor driven by her struggles with gut issues, embarked on a mission to create indulgent treats free from the ingredients that trouble many dessert enthusiasts. With a passion for desserts and a persistent desire despite dietary restrictions, Saphira, alongside her dessert-loving husband, Maurizio, sought to bridge the gap between health-conscious eating and delicious indulgence. Their venture, Nowhere Bakery, specializes in cookies and brownies meticulously crafted to cater to diverse dietary needs. Each baked item is meticulously curated to be free from seed oils, fodmap, gluten, and refined sugar and is plant-based and Paleo-friendly.
Their commitment to quality ingredients and innovative recipes has garnered them a loyal following, with their chocolate chip cookies emerging as a bestseller and winning the prestigious 2022 Shelfie Award. Initially, Saphira crafted her delectable treats part-time. However, the demand for her products skyrocketed, prompting Maurizio to join her full-time in their entrepreneurial journey just three months after the company’s inception. As demand continued to surge, the couple leased their own commercial kitchen space, signaling a significant milestone in their business expansion. Beyond their local success, Nowhere Bakery’s reputation has transcended borders, attracting the attention of major celebrities. Not only the products but the founders have also carved their way to this point through diverse journeys.
Initially, in 2008, she joined the Melbourne School Of Fashion but her fate took her to Shaw University. She completed her . Before founding the bakery, Saphira worked as a Sales Producer and Modeling Consultant at The Photo Studio Australia for a year till 2016. In 2018, she also co-founded a wellness company named Neu Day Co. where she worked till 2020. Before venturing into the baking industry, she also ran a blog by the name of Peanut Head where she shared her recipes as a developer and a food stylist. In 2021, she also advanced her skills and studied On the other hand, the co-founder Maurizio was once a of
In 2022, actress Gwyneth Paltrow collaborated with the bakery for a special holiday sampler of cookies, solidifying Nowhere Bakery’s status as a pioneer in the realm of healthy indulgence. One of the unique features of Nowhere Bakery’s products is their impressive shelf life. Refrigerated, their cookies can last up to 30 days; while frozen, they maintain their freshness for up to 6 months. This longevity ensures that customers can savor their delectable treats at their leisure without compromising on taste or quality.
Nowhere Bakery Update: Where Are They Now?
Nowhere Bakery, despite not having a physical storefront accessible to the general public, has solidified its presence in the dessert market from its production facility located in Southern California. Operating out of this facility, they efficiently manage their operations and ship orders across the US, ensuring their delectable treats reach customers far and wide. While they primarily distribute through their dedicated website and Amazon, Nowhere Bakery has also established partnerships with select grocers and coffee shops, expanding their reach and accessibility. With a growing demand for its products, the company has strategically placed its items in 75 stores across the nation, making its treats readily available to consumers seeking healthier indulgences.
However, in February 2024, the company decided to suspend store pickups temporarily, redirecting its focus towards bolstering production capabilities. This move underscores their commitment to maintaining product quality and meeting the increasing demands of their customer base. The recent addition of Saphira’s baby into the family has introduced new challenges for the owner, who often shares her journey as both a mother and a business owner on social media platforms. Despite these challenges, Nowhere Bakery remains steadfast in its mission to deliver exceptional desserts while navigating the intricacies of parenthood and entrepreneurship.
In line with its expansion goals for 2024, Nowhere Bakery has launched several initiatives to elevate its brand and product offerings. Introducing new packaging designs and expanding their product range with innovative creations like the PB&J Bar, they continue to captivate the taste buds of their loyal customers while attracting new ones. Their dedication to innovation and excellence was further showcased at the Natural Products Expo in March 2024, where Nowhere Bakery exhibited their products and received accolades for their ingenuity.
Securing a coveted booth in the Hot New Products hall, they garnered attention from industry insiders and consumers alike, solidifying their position as leaders in the healthy dessert market. Their products now include Blondies, Sugar Cookie Baking Mix, and even Shark Tank Samper at just $55. However, their product prices range from $13 to $70. As Nowhere Bakery embarks on its journey of growth and expansion, fueled by a passion for crafting indulgent treats without compromising on health, it remains committed to delivering unparalleled quality and taste experiences to dessert enthusiasts nationwide.
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