Shivangi Sinha
In an era where dietary preferences span a broad spectrum, from vegan and gluten-free to keto and paleo, the food industry is undergoing a transformative shift to cater to diverse needs. Companies and restaurants are now embracing inclusivity, offering an array of menu options that accommodate various dietary restrictions and preferences. Beyond individual dietary needs, there’s a growing awareness of the impact of food choices on the environment. Sustainable and eco-friendly practices are gaining prominence as consumers increasingly seek ethically sourced and planet-friendly options.
Rebel Cheese is a culinary venture that entered the spotlight on the 9th episode of the 15th season of ‘Shark Tank.’ By seamlessly blending the realms of dietary inclusivity and sustainability, Rebel Cheese is revolutionizing the culinary landscape. It will be interesting to find out about the innovative practices that make Rebel Cheese a standout in this intersection of conscientious eating and environmental responsibility.
Rebel Cheese: Who Are They and What Do They Do?
Founded in 2019 by Kirsten Maitland and Fred Zwar, Rebel Cheese made history as the world’s first vegan deli and wine shop. Nestled in the Mueller neighborhood of Austin, Texas, the establishment boasts a chic setting and locale that has garnered attention for its unique concept. Kirsten, a graduate of the University of Washington with a degree in Business Administration, brings a wealth of experience to the table, including a background as a Navy veteran and over 12 years working as a tech consultant with renowned firms. It was through opening Rebel Cheese with her husband that Kirsten found her true calling, combining her passion for veganism and culinary innovation.
Growing up in Europe, Kirsten developed a fondness for the concept of famous European cafes, and this inspiration influenced both the architectural and conceptual design of her own venture. Kirsten and her husband share a strong environmental consciousness, believing in responsible practices for planetary health and restoration. Rebel Cheese became their avenue for channeling this commitment into action. The duo began crafting dairy-free, gluten-free, lactose-free, and cruelty-free cheese, which quickly gained popularity, striking a chord with consumers seeking plant-based alternatives.
Rebel Cheese distinguishes itself in the realm of plant-based cheese by embracing traditional cheese-making practices and techniques, leveraging nut milk as its primary ingredient. This unique approach not only imparts authentic flavors to their products but also ensures they are cholesterol-free. The brand adheres to a meticulous production process, crafting its offerings in small batches and employing hand-made techniques to maintain optimal quality. Additionally, Rebel Cheese prioritizes organic certification for its ingredients, sourcing locally to bolster sustainability in its production.
Rebel Cheese, beyond being a Consumer Packaged Goods (CPG) company, extends its operations to include a restaurant offering a diverse menu which includes delectable wine and sweets options as well. The restaurant features an array of culinary delights such as sandwiches, charcuterie boards, pizzas, portions of pasta, and other delicacies. The commitment to precision and dedication by Rebel Cheese’s team ensures that the food offerings maintain a high standard of quality. This dual role as a CPG company and a restaurant allows Rebel Cheese to reach consumers through both retail channels with its packaged goods and in-house dining experiences with a menu crafted to cater to various tastes and preferences.
Where is Rebel Cheese Now?
Boasting a customer base of approximately 14,000 individuals, the company consistently produces an average of 20,000 pounds of cheese per month. The NY Times has featured Rebel Cheese, and the company secured the 2020 Culture Map Austin’s Tastemaker Award. Adding to their accolades, Rebel Cheese was voted “Best Vegan Restaurant” by Veg News, nominated for “Best New Restaurant of the Year” by VegOut, and has received coverage in various publications all over the world. Following their appearance on ‘Shark Tank,’ the company has experienced a surge in customer flow, leading to an increased demand for their products.
Rebel Cheese’s success in amassing a robust consumer base can be attributed to the diverse variety and flavors of cheese they offer. Whether through their website or at their restaurant, customers can indulge in a range of enticing options, including Sundried Tomato Fromage, Pepper Jack, Gruyere, Parmesan, Truffle Brie, and more. To cater to different preferences, Rebel Cheese has curated boxed and gift packs featuring an assortment of cheeses and other delightful products, making for exquisite gift hampers. Notable offerings include “The Fromagier,” a package comprising five cheeses and a bacon scallion cheese ball, priced at $115.79. Similarly, other thoughtfully crafted packages are available, ranging from $115 to $158, providing customers with delightful options for culinary exploration and gift-giving.
Rebel Cheese enhances its appeal by providing special features like happy hours from 3-6 pm daily and exclusive weekend brunches. The positive reviews and recommendations it receives underscore its status as a sought-after culinary destination. Engaging in sophisticated press relations and interactive events, Rebel Cheese maintains its relevance in the competitive culinary landscape and is poised for a continued journey of success.
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