Shivangi Sinha
The discourse surrounding female undergarments often finds itself shrouded in taboo, limiting open conversations about an essential aspect of women’s apparel. This silence, although stemming from societal norms, inadvertently curtails the industry’s versatility and stifles innovation. It is within this atmosphere of conventionality and hushed tones that The Pocket Pantry emerges as a breath of fresh air, aiming to challenge and dismantle the pre-existing norms. Appearing on ‘Shark Tank’ Season 15, Episode 9, the company sought to explore the uncharted territory of women’s undergarments, fostering a dialogue that transcends the confines of societal expectations.
The Pocket Panty: Who Are They and What Do They Do?
In 2008, Ashlee L Turner’s entrepreneurial journey took an unexpected turn when her candy lounge, strategically located in the heart of Melrose Strip, Los Angeles, had to close its doors due to unforeseen circumstances. Transitioning into the world of sales, Ashlee quickly climbed to the pinnacle of the industry, but an unfulfilled longing for entrepreneurship persisted. Driven by her personal experiences, political awareness, and advocacy for the rights and agendas of women of color, Ashlee embarked on a new venture — The Pocket Panty.
Life is filled with unexpected moments and challenges, and the female body, with its natural processes, can present unique situations. From the sudden onset of menstruation to days filled with long flights, gym sessions, and the everyday occurrence of vaginal discharge, women often find themselves in situations where changing underwear on the go becomes a necessity. These situations are not only inconvenient but also highlight the need for innovative solutions that provide women with the flexibility to manage these aspects of their lives seamlessly. The Pocket Pantry recognizes these challenges and aims to address them by offering a practical and comfortable solution, catering to the diverse needs and experiences of women on the move.
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The Pocket Panty revolutionizes the concept of women’s underwear by introducing a practical and comfortable solution for on-the-go situations. Packaged in well-designed, resealable packets, these reusable underwear can easily fit into a woman’s bag, ensuring accessibility at any time. The innovative packaging not only keeps the fresh underwear secure but also allows women to discreetly store used ones without concerns about odor. This thoughtful design offers women the freedom to maintain a sense of freshness and hygiene without the inconvenience, providing a hassle-free and empowering solution to address various unexpected situations.
Where is The Pocket Panty Now?
The commitment of The Pocket Panty extends beyond providing a convenient and practical solution for women. In addition to offering products in various sizes for inclusivity, the brand emphasizes environmental sustainability. The biodegradable and reusable packaging aligns with their dedication to eco-friendly practices. Going beyond the product itself, The Pocket Panty initiates positive change through The Pocket Panty Project. This initiative involves collaborations with nonprofits dedicated to serving underserved communities with female hygiene products. For every product sold, a proportional donation is made to these non-profits, contributing to the overall wellness and growth of women of color.
The pricing strategy of The Pocket Panty reflects its ethical approach, making its innovative product accessible to a broad audience. A single pack, priced at $10, ensures affordability without compromising on quality or sustainability. The option of a pack of 5 for $45 enhances the value proposition, making it a cost-effective choice for those who seek a reliable and reusable solution. The inclusion of silk bonnets at $13 adds versatility to their offerings. It is an excellent gifting option and the product’s practicality and affordability make it a must-have for individuals identifying as women.
The brand’s previous feature on Forbes underscored their refreshing approach and innovative solution. Since their appearance on Shark Tank, they have experienced a substantial boost in visibility, contributing to a significant uptick in business. Their Instagram page also plays an important role in building an inclusive and authentic brand image. By showcasing women’s bodies in their natural diversity of sizes and shapes, The Pocket Panty makes their product relatable to a broad audience. This authentic representation fosters a sense of representation, resonating with women who appreciate seeing themselves reflected in the brand’s marketing. Such inclusivity positions the brand for sustained success, as it aligns with contemporary values and promotes a positive and relatable brand image.
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