Hallmark‘s ‘Sisterhood, Inc.’ is a romantic drama film that deals with the experiences of Megan Moore, a high-functioning CEO who leads an app-based company. Despite her professional skills, she is fired from her job due to the decision of the board members. Unsure of what to do, she finds it difficult to live her life without a sense of purpose. To keep herself occupied, she decides to run a unique experiment. To help her sister Izzy Moore do away with her unsuccessful life and personality, Megan hires a team of experts to regulate her life. As the head of the board, Megan is responsible for the successful future of her sister.
Bringing in corporate values to personal life, she runs the board like a CEO, giving each team member an area of Izzy’s life to focus on. However, when Megan starts developing feelings for Dominic Hayes, a team member and a psychology professor, the experiment gets confusing. Directed by Lesley Demetriades, the movie Intriguingly explores the ideas of technological domination, the corporatization of human connection, and familial values. SPOILERS AHEAD.
Sisterhood, Inc. Reflects the Reality of the Corporate World Through a Unique Sibling Bond
Written by Elizabeth Hackett and Hilary Galanoy, ‘Sisterhood, Inc.’ is a fictional story that is grounded in a moving tale of sisterly love. The narrative focuses on the ways in which Megan tries to help her sister Izzy during a crisis. Undergoing troubles of her own after getting fired, Megan decides to find some purpose again. This brings her to Izzy, who has no stable job, q lack of fashion sense, and a non-existent road map for the future. Megan hires a group of people based on her research to totally transform Izzy’s life. Some of these members are known friends, and some are strangers. One of the most important aspects of this system is how Megan makes it similar to a corporate entity. She becomes the CEO and chief board member of the team, assigning each member a task based on their expertise.

All the members interact with Izzy in corporate language. Though the main theme here is an elder sister trying to help her younger sister, the corporatization of human functioning makes it a unique experience. Despite the fictional premise of the film, it reflects how individuals get dependent on the values of the corporate system. The fictional characters, especially Megan and Izzy, start to interact more formally. This negates the human side of the sibling bond and makes it contractual in nature. Izzy agrees to hand over the control of her life to others, just to get better. This symbolically reflects the ways in which individuals can lose freedom in a competitive world where survival is the only mantra.
Though Megan and Izzy start to move away from each other emotionally, the latter recognizes that love and freedom are far more important than control. By introducing the corporate angle in a relationship between sisters, the film comments on the ways in which society may evolve in the near future. In a world where love is already a digital experience run by algorithms, corporate interference in sibling relationships is not too far-fetched. All in all, ‘Sisterhood, Inc.’ is an imaginary story that poignantly captures the spirit of relationships in the world shadow of corporate values.
Sisterhood, Inc. Comments on the Complexities of Love in the Digital Age
‘Sisterhood, Inc.’ is a tale of genuine love in a world of algorithms. This is where both Izzy and Megan discover certain realities. On one hand, Megan and the team rely on social media, dating apps, and technology to find love for Izzy. On the other hand, Megan herself falls for Dominic, a man who still believes in genuine human connection through real face-to-face interactions. Izzy is set up with a man based on the findings of the algorithm, but it turns out to be the wrong choice. The narrative, without moral judgments, tries to convey the idea that love is not a simple idea and that it requires a real sense of connection. Though Megan trusts the digital world more, she is ultimately forced to consider the costs of excessive digital presence in one’s life.
While the digital age has revolutionized love in unprecedented ways, it has also led to a scenario where human interactions have become more standardized and probably less unique. The idea of individual liberty is important to understanding the theme of the film, which combines cinematic flavor with a nuanced social commentary. In conclusion, ‘Sisterhood, Inc.’ is a fictional story with imagined characters that delves into the depths of human emotions through the experiences of the diverse characters.
Read More: Is BeScheduled a Real App

You must be logged in to post a comment.