Shivangi Sinha
Entrepreneurship, with its ability to introduce innovative ideas and solutions, has enriched humankind in ways that captivate the beauty of creativity. It is in the fervor of entrepreneurship that we witness the unfolding of groundbreaking concepts that redefine our experiences. Such is the case with Snow in Seconds, a remarkable venture that found its way into the 8th episode of the 15th season of ‘Shark Tank.’ Their ingenious idea revolves around delivering artificial snow to your doorstep, allowing you to recreate the enchanting atmosphere of a snowy day without the logistical challenges of real snow.
Snow in Seconds: Who Are They and What Do They Do?
Jonathan Dusing, a graduate of Arizona State University in 2004, has always been an individual inclined towards seeking new adventures, a trait that propelled him to the position of President at Arizona State University AIGA during his college years. Fueled by a desire to create and establish innovative systems, he co-founded FanMaker in 2007. This platform specializes in developing loyalty apps and websites tailored for professional and college sports teams. Loyalty apps and websites are digital platforms designed to engage and reward fans, fostering a sense of allegiance and connection to the teams they support.
In 2008, fueled by his unwavering zeal for innovation, Jonathan Dusing ventured into yet another endeavor by co-founding Snow in Seconds. This product, although seemingly straightforward, possesses unique qualities. Available in powder form within boxes and pouches, when mixed with water, it transforms into snow. The ingenious aspect lies in its use of a synthetic polymer with super-absorbent properties, enabling the product to absorb 100 times its size in water, creating a fluffy snow-like texture. Widely embraced, especially during the holiday season for children’s enjoyment and festive decorations, this artificial snow has become a staple in various industries. It is extensively utilized in films, theater productions, and other performing arts where realistic props play a crucial role, showcasing the versatility and impact of this inventive creation.
The utility of artificial snow from Snow in Seconds extends beyond its initial creation, boasting impressive longevity that can last for several days. The duration of its longevity is contingent upon the humidity levels in the environment, with higher humidity leading to a quicker hydration process. Notably, this innovative product is reusable, and once fully dehydrated, it can be conveniently stored in the sealable packets provided with the product. Its user-friendly nature is further emphasized by its easy cleaning process, allowing for hassle-free maintenance. Whether through vacuuming, sweeping, or a straightforward dehydration method using table salt, Snow in Seconds ensures a seamless and consumer-friendly experience.
Snow in Seconds Update: Where Are They Now?
Since its appearance on Shark Tank, Snow in Seconds has experienced a significant boost in visibility, reaching new customers and witnessing an impressive escalation in sales. The product’s rising popularity is attributed to its non-toxic nature, ensuring its safety for kids, pets, and plants. Moreover, its temperature can be easily regulated, offering added versatility—adding colder water results in colder snow. This adaptability, coupled with its commitment to safety, has contributed to the widespread appeal of Snow in Seconds, making it a go-to choice for various users seeking a reliable, user-friendly, and environmentally safe artificial snow solution.
Jonathan Dusing’s family-operated business, based in Minneapolis, has been thriving under his leadership as the CEO since 2012. Committed to customer satisfaction, Snow in Seconds ensures a friendly and engaging experience. The company’s website includes a unique “Santa” section, featuring a Santa-clad individual guiding users on how to use and create varying quantities of their product. Beyond artificial snow, the company offers additional products like cloud slime and snow, enhancing the fun and imaginative possibilities for users.
Snow in Seconds stands out not just for its quality but also for its competitive pricing, setting it apart from imitations attempting to replicate their product on various platforms. The unmatched quality of their artificial snow makes it incomparable to dupes in the market. With a commitment to affordability, their XL pack, producing 20 gallons of snow, is priced at $49.99, while the smallest pack, creating approximately 4 gallons of snow, is available at $24.99. The company also caters to bulk orders, offering 25 lbs and 10 lbs packs. The added touch of free shipping on most products enhances the appeal of Snow in Seconds. As one of the pioneering companies in this unique product category, their efficiency and dedication set them apart, ensuring their sustenance in the market.
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