Unfrosted: Where Was Jerry Seinfeld’s Movie Filmed?

of Unfrosted: Where Was Jerry Seinfeld’s Movie Filmed? Shubhabrata Dutta
May 3, 2024

The directorial debut of comedian-actor Jerry Seinfeld, ‘Unfrosted’ is a comedy-drama that is partly biographical and partly fictional. It shows the invention of pop-tarts, which would go on to become the revolutionary American breakfast, in 1964 by Kellanova (formerly Kellogg’s). This is after the company discovers that its rival, Post, has manufactured its own breakfast pastry. The Netflix film is set in Michigan in 1963 and is driven by the performances of Seinfeld, Peter Dinklage, Hugh Grant, Melissa McCarthy, Rachael Harris, and James Marsden. Throughout the story, we’re treated with various backdrops but two skyscrapers that pose as the brand buildings are where a significant part of the story is set. It can easily make anyone look up the actual locations.

Unfrosted Filming Locations

While the two brands, Kellogg’s and Post, were initially based out of Michigan, the film secured a California tax credit of $14.2 million in February 2022. This is what probably led to the decision to film the movie in California and allowed the production team to move all around California, opting for diverse locations to bring ‘Unfrosted’ to life. Principal photography occurred from May 25, 2022, to July 1, 2022, in the Golden State, which is known for its gorgeous beaches, the Golden Gate Bridge, the movie industry, among other things.

Speaking to Variety, Jerry Seinfeld stated, “We are so happy to get the California tax credit which enables us to make our whole movie there. Having made all of the ‘Seinfeld’ series in L.A., I very much wanted to come back and shoot there again. On behalf of everyone working on the movie, we really appreciate the great welcome.”

Los Angeles, California

The vibrant city of Los Angeles in Southern California becomes the primary location for the filming, including its bustling streets, landmarks, and the very urban landscape. The team ensured that things looked how they did in the 1960s and opted for locales that could serve as effective counterparts per the plot. Some sequences utilized the magic of VFX to recreate the appeal of the decade in which it’s set.

Talking to Entertainment Weekly, Seinfeld shared the story of how one of the crew members lost their temper and started yelling. While everyone else around froze, the actor said he was the one to break the ice. “I go, ‘This is a Pop-Tart movie, we are not going to have anybody freaking out. None of this is important.’ And everybody laughed and we just went back to work. It was fun,” he stated. During an appearance on ‘The Tonight Show Starring Jimmy Fallon,’ Seinfeld told host Jimmy Fallon how working with Hugh Grant was “a pain in the ass.” He joked about all the fights the two actors had on set. “He tells you before you work with him, ‘You’re gonna hate this.’ And he’s so right,” Seinfeld quipped.

Irvine, California

The production team of ‘Unfrosted’ also shot some scenes in the city of Irvine in Orange County, California. The University of California, Irvine is where the cast and crew were spotted taping significant chunks of the film. In particular, the University Of California Administration Building AKA Aldrich Hall, coupled up as the Kellogg’s headquarters we see in the movie. Named after the founding chancellor of the university, Daniel G. Aldrich, Jr., this is where Steinfeld’s character and his peers research desperately for a pastry that could take over Post’s new invention.

Different sections of the university campus serve as the backdrop for critical scenes showcasing the brands’ rivalry and adding to the narrative. Nostalgia was also taken into consideration when opting for the filming locations, as the story requires the charm of the old times. Besides ‘Unfrosted,’ the Irvine campus (UCI) has been used in several other films and shows over the years.

Los Angeles, the country’s second-most populous city, is the home of Hollywood. Naturally, the place is one of the cities that appear in the background of many productions. Iconic and timeless movies like ‘Mulholland Drive,’ ‘Sunset Boulevard,’ ‘Singin’ in the Rain,’ ‘Die Hard,’ ‘The Big Lebowski,’ ‘Jackie Brown,’ ‘Heat,’ ‘L.A. Confidential,’ and ‘La La Land,’ have all been filmed in Los Angeles.

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