Sumith Prasad
In the third season of Netflix’s romantic-comedy series ‘Emily in Paris,’ Emily Cooper decides to leave Savoir and join the newly-launched marketing agency of her mentor, Sylvie. The introduction of Agence Grateau to the French business scene receives a warm welcome as the experienced executive’s clients at Savoir rely on her new agency. In the fourth installment, the agency suffers a setback when Sylvie turns against Louis de Léon of JVMA, one of her clients, because of his improper behavior in the past. Despite the challenges Agence Grateau faces, the agency remains an integral part of the French fashion and lifestyle scene. However, it does not mean that the establishment exists in reality!
Agence Grateau is Part of Sylvie’s Evolution as a Marketing Genius
Agence Grateau is a fictional marketing agency without an exact real-life counterpart. The building that houses the advertising firm is Galerie Patrick Fourtin, located at 9 Rue des Bons Enfants in Paris. The art gallery focuses on 20th-century furniture and decorative arts with collections of works by prominent artists such as Paul Evans, André Arbus, Jean-Michel Frank, and Jacques-émile Ruhlman. The establishment has been serving as a prominent destination to delve into modern art since 1996. The gallery is also one of the most visited sites featured in ‘Emily in Paris’ by ardent admirers of the romantic comedy.
The creation of Agence Grateau can be seen as a part of Sylvie’s evolution as a businesswoman. When Savoir’s parent company implements several rules and regulations for her and her subordinates to follow, her need for independence convinces her to start her agency, paving the way for the firm’s launch. The narrative uses this series of developments to show how much of a risk-taker Sylvie is. By starting her own company, she makes it clear that she does not tolerate limitations and restrictions, which enhances her character development.
Furthermore, Sylvie and Emily’s efforts to find new clients form a major part of the third season’s storylines, justifying the agency’s creation. The marketing genius launching her firm opens various avenues narrative-wise, which are explored in detail in the fourth season through their advertising campaigns for AMI, Boucheron, and Augustinus Bader. While Agence Grateau is fictional, there are several similar marketing agencies based in Paris, such as Agence Vôo and Agence KNR. Sylvie’s firm can be seen as a nuanced representative of these real-life ventures.
Read More: Did Jean-Christophe Bouvet’s Pierre Cadault Leave Emily in Paris?
