Harsh Vardhan
The wait to chronicle the life journey of Tinder’s co-founder and Bumble’s founder for the screen is coming to an end! The shooting of Hulu’s ‘Swiped,’ a biographical film inspired by the life of Whitney Wolfe Herd, will kick off in Los Angeles, California, on May 15 and conclude on July 9. Rachel Lee Goldenberg is directing the movie, based on a screenplay she penned with Bill Parker and Kim Caramele. As per previous reports, Lily James is headlining the cast, which also includes Dan Stevens, Ben Schnetzer, and Myha’la.
Details about the plot remain elusive as the film draws inspiration from Wolfe Herd’s life rather than directly portraying the same, leaving uncertainty about the narrative’s authenticity. After co-founding Tinder in 2014 and subsequently departing, Wolfe Herd established Bumble, a competing dating app, in the same year. Her entrepreneurial journey reached a pinnacle in 2021 when Bumble went public, catapulting her to one of the youngest self-made billionaires at 31. Despite stepping down as CEO in 2023, the app continued to flourish with various prosperous divisions. Bumble recently announced a departure from its hallmark feature by eliminating the requirement for women to initiate the first message.
Lily James will portray Wolfe Herd, with Dan Stevens rumored to take on the role of her business partner. Myha’la Herrold will appear as a friend and colleague of Wolfe Herd, while Ben Schnetzer’s role remains undisclosed at this time.
James starred alongside Zac Efron and Jeremy Allen White in ‘The Iron Claw‘ as Pam and portrayed Josephine Esperanto in ‘Finally Dawn.’ Her upcoming projects include ‘Greedy People’ and ‘Let the Evil Go West.’
Dan Stevens was recently seen in ‘Abigail‘ and ‘Godzilla x Kong: The New Empire.’ Schnetzer, who recently featured in ‘3 Body Problem,’ is also set to appear in the upcoming film ‘The Yellow Tie,’ a biopic of the renowned Romanian conductor Sergiu Celibidache. Myha’la’s recent acting credits include roles in projects like ‘Leave the World Behind,’ ‘Dumb Money,’ and ‘Academy.’
Rachel Lee Goldenberg recently directed episodes of ‘Tiny Beautiful Things‘ and ‘Minx.’ She also helmed the film ‘Unpregnant,’ which follows a 17-year-old Missouri teen named Veronica who discovers she is pregnant, jeopardizing her dreams of attending an Ivy League college and her subsequent career. Before ‘Unpregnant,’ Goldenberg directed ‘Valley Girl,’ a musical adaptation of the 1983 film, in which young lovers defy their parents and friends to stay together amid a New Wave ’80s soundtrack.
Los Angeles, the home of Hollywood, most recently provided the backdrop for Jerry Seinfeld’s ‘Unfrosted‘ and HBO’s ‘The Sympathizer.’
Read More: Kristen Stewart’s Out of This World Starts Filming in Latvia Next Month
